When you think of pickup truck manufacturers, the name Mercedes-Benz doesn't enter your mind. Nevertheless, that might be altered very quickly as Bizzee has learned.
Mercedes-Benz prepares to launch its first-ever pickup as it seeks to broaden its variety of high-end autos, as the main corporation firm Daimler AG announced Friday.
The yet-unnamed vehicle is expected to be out by the end of the decade, with initial sales focused on Europe, Latin America, Australia and South America, Daimler says.
“The Mercedes-Benz pickup will contribute nicely to our global growth targets,” Daimler CEO Dieter Zetsche said in a statement. “We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
Mercedes’ pickup announcement comes as sales of midsize trucks are growing worldwide.
While many…