McDonald's is admitting the brand name has some issues these days. Now, the business is finally taking some positive steps to repair things.
"No company or brand name has the divine right to do well, and the reality is our recent performance has been poor," McDonald's CEO Steve Easterbrook claimed in a 23-minute video released Monday discussing the brand's turnaround plan. "The numbers don't lie.".
The video had a lot of buzzwords as well as big picture plans for McDonald's future, yet was missing some key and direct details or have some concrete information on the best ways to increase sales as well as enhance profits. However, Easterbrook did reveal a couple of big, tangible modifications happening at McDonald's.
Below are some of the most important pieces of the turnaround strategy.
Food Selection
McDonalds prepares to present only the top-sell…